Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V.73, 1-2, 4 (2009).
Yazar: Han, Jin K.
Materyal Türü: Makale
Dil:English
Konular:
Consumer behavior.
Preferences.
Consumer goods.