Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing V.73, 1-2, 4 (2009).
Hoofdauteur: Han, Jin K.
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.
Preferences.
Consumer goods.