Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Bibliografiske detaljer
Udgivet i:Journal of marketing V.73, 1-2, 4 (2009).
Hovedforfatter: Han, Jin K.
Format: Article
Sprog:English
Fag:
Consumer behavior.
Preferences.
Consumer goods.