Are women more loyal customers than men? Gender differences in loyalty firms and individual service providers.

Are women more loyal customers than men? Gender differences in loyalty firms and individual service providers.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing V.73, 1-2, 4 (2009).
Hoofdauteur: Melnyk, Valentyna
Formaat: Artikel
Taal:English
Onderwerpen:
Gender differences.
Brand loyalty.
Customer services.
Customer relations.