Assortment size and option attractiveness in consumer choice among retailers.

Assortment size and option attractiveness in consumer choice among retailers.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing research V. 46, 1-6 (2009).
Príomhchruthaitheoir: Chernev, Alexander
Formáid: Alt
Teanga:English
Ábhair:
Retailing industry.
Consumer behavior.
Correlation analysis.