Assortment size and option attractiveness in consumer choice among retailers.

Assortment size and option attractiveness in consumer choice among retailers.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur: Chernev, Alexander
Fformat: Erthygl
Iaith:English
Pynciau:
Retailing industry.
Consumer behavior.
Correlation analysis.