Why sustainability is now the key driver of innovation.

Why sustainability is now the key driver of innovation.

Detalhes bibliográficos
Publicado no:Harvard Business Review V.87, 1-3, 9-12 (2009).
Autor principal: Nidumolu, Ram
Formato: Artigo
Idioma:English
Assuntos:
Sustainability management.
Market research.
Production planning.
Management of change.