Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.
| Pubblicato in: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Autore principale: | |
| Natura: | Articolo |
| Lingua: | English |
| Soggetti: |
| Pubblicato in: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Autore principale: | |
| Natura: | Articolo |
| Lingua: | English |
| Soggetti: |