Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

מידע ביבליוגרפי
הוצא לאור ב:Journal of marketing research V. 46, 1-6 (2009).
מחבר ראשי: Kyoungmi Lee
פורמט: Article
שפה:English
נושאים:
Consumer behavior.
Brand identification.
Fast food industry.