Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 46, 1-6 (2009).
Päätekijä: Kyoungmi Lee
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Consumer behavior.
Brand identification.
Fast food industry.