Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 46, 1-6 (2009).
Egile nagusia: Kyoungmi Lee
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Consumer behavior.
Brand identification.
Fast food industry.