APA (7th ed.) Citation

Sprott, D. The importance of a general measure of brand engagement on market behavior: Development and validation of a scale. Journal of marketing research.

Chicago Style (17th ed.) Citation

Sprott, David. "The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale." Journal of Marketing Research .

MLA (9th ed.) Citation

Sprott, David. "The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.