The ease-of-computation effect the interplay of metacognitive experiences and naive theories in judgments of price differences.

The ease-of-computation effect the interplay of metacognitive experiences and naive theories in judgments of price differences.

書誌詳細
出版年:Journal of marketing research V. 46, 1-6 (2009).
第一著者: Thomas, Manoj
フォーマット: 論文
言語:English
主題:
Cognition & reasoning.
Consumer behavior.
Differences.