The ease-of-computation effect the interplay of metacognitive experiences and naive theories in judgments of price differences.

The ease-of-computation effect the interplay of metacognitive experiences and naive theories in judgments of price differences.

Bibliographic Details
Published in:Journal of marketing research V. 46, 1-6 (2009).
Main Author: Thomas, Manoj
Format: Article
Language:English
Subjects:
Cognition & reasoning.
Consumer behavior.
Differences.