Emotional accounting how feelings about money influence consumer choice.

Emotional accounting how feelings about money influence consumer choice.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur: Levav, Jonathan
Fformat: Erthygl
Iaith:English
Pynciau:
Consumer behavior.
Cognition & reasoning.