Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 46, 1-6 (2009).
Yazar: Van Diepen, Merel
Materyal Türü: Makale
Dil:English
Konular:
Direct mail advertising.
Donations.
Charities.
Competition.