Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Библиографические подробности
Опубликовано в::Journal of marketing research V. 46, 1-6 (2009).
Главный автор: Van Diepen, Merel
Формат: Статья
Язык:English
Предметы:
Direct mail advertising.
Donations.
Charities.
Competition.