Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Van Diepen, Merel
Formato: Artigo
Idioma:English
Assuntos:
Direct mail advertising.
Donations.
Charities.
Competition.