Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

書誌詳細
出版年:Journal of marketing research V. 46, 1-6 (2009).
第一著者: Van Diepen, Merel
フォーマット: 論文
言語:English
主題:
Direct mail advertising.
Donations.
Charities.
Competition.