Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Détails bibliographiques
Publié dans:Journal of marketing research V. 46, 1-6 (2009).
Auteur principal: Van Diepen, Merel
Format: Article
Langue:English
Sujets:
Direct mail advertising.
Donations.
Charities.
Competition.