Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 46, 1-6 (2009).
Päätekijä: Van Diepen, Merel
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Direct mail advertising.
Donations.
Charities.
Competition.