Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Van Diepen, Merel
Format: Article
Sprog:English
Fag:
Direct mail advertising.
Donations.
Charities.
Competition.