Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur: Van Diepen, Merel
Fformat: Erthygl
Iaith:English
Pynciau:
Direct mail advertising.
Donations.
Charities.
Competition.