Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

书目详细资料
发表在:Journal of marketing research V. 46, 1-6 (2009).
主要作者: Hedgcock, William
格式: 文件
语言:English
主题:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.