Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Hedgcock, William
Formato: Artigo
Idioma:English
Assuntos:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.