Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Opis bibliograficzny
Wydane w:Journal of marketing research V. 46, 1-6 (2009).
1. autor: Hedgcock, William
Format: Artykuł
Język:English
Hasła przedmiotowe:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.