Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 46, 1-6 (2009).
Hoofdauteur: Hedgcock, William
Formaat: Artikel
Taal:English
Onderwerpen:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.