Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Hedgcock, William
Natura: Articolo
Lingua:English
Soggetti:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.