Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 46, 1-6 (2009).
Autor Principal: Hedgcock, William
Formato: Artigo
Idioma:English
Subjects:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.