Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Détails bibliographiques
Publié dans:Journal of marketing research V. 46, 1-6 (2009).
Auteur principal: Hedgcock, William
Format: Article
Langue:English
Sujets:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.