Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research V. 46, 1-6 (2009).
1. Verfasser: Hedgcock, William
Format: Artikel
Sprache:English
Schlagworte:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.