Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Hedgcock, William
Médium: Článek
Jazyk:English
Témata:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.