APA (7th ed.) Citation

Hedgcock, W. Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study. Journal of marketing research.

Chicago Style (17th ed.) Citation

Hedgcock, William. "Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study." Journal of Marketing Research .

MLA (9th ed.) Citation

Hedgcock, William. "Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study." Journal of Marketing Research, .