Tailor-made single-item measures of doubly concrete constructs.

Bibliografische gegevens
Gepubliceerd in:	International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Hoofdauteur:	Bergkvist, Lars
Formaat:	Artikel
Taal:	English
Onderwerpen:	Qualitative research. Consumer attitudes. Measurement techniques. Validation studies.