Tailor-made single-item measures of doubly concrete constructs.

Detalles Bibliográficos
Publicado en:	International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Autor principal:	Bergkvist, Lars
Formato:	Artículo
Lenguaje:	English
Materias:	Qualitative research. Consumer attitudes. Measurement techniques. Validation studies.