Tailor-made single-item measures of doubly concrete constructs.

Tailor-made single-item measures of doubly concrete constructs.

Bibliografiset tiedot
Julkaisussa:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Päätekijä: Bergkvist, Lars
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Qualitative research.
Consumer attitudes.
Measurement techniques.
Validation studies.