Tailor-made single-item measures of doubly concrete constructs.

Detalhes bibliográficos
Publicado no:	International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Autor principal:	Bergkvist, Lars
Formato:	Artigo
Idioma:	English
Assuntos:	Qualitative research. Consumer attitudes. Measurement techniques. Validation studies.