Tailor-made single-item measures of doubly concrete constructs.

Tailor-made single-item measures of doubly concrete constructs.

書誌詳細
出版年:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
第一著者: Bergkvist, Lars
フォーマット: 論文
言語:English
主題:
Qualitative research.
Consumer attitudes.
Measurement techniques.
Validation studies.