Tailor-made single-item measures of doubly concrete constructs.

Tailor-made single-item measures of doubly concrete constructs.

Détails bibliographiques
Publié dans:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Auteur principal: Bergkvist, Lars
Format: Article
Langue:English
Sujets:
Qualitative research.
Consumer attitudes.
Measurement techniques.
Validation studies.