Tailor-made single-item measures of doubly concrete constructs.

Tailor-made single-item measures of doubly concrete constructs.

Detaylı Bibliyografya
Yayımlandı:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Yazar: Bergkvist, Lars
Materyal Türü: Makale
Dil:English
Konular:
Qualitative research.
Consumer attitudes.
Measurement techniques.
Validation studies.