Tailor-made single-item measures of doubly concrete constructs.

Tailor-made single-item measures of doubly concrete constructs.

Dettagli Bibliografici
Pubblicato in:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Autore principale: Bergkvist, Lars
Natura: Articolo
Lingua:English
Soggetti:
Qualitative research.
Consumer attitudes.
Measurement techniques.
Validation studies.