Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

书目详细资料
发表在:Journal of marketing research V. 46, 1-6 (2009).
主要作者: Hedgcock, William
格式: 文件
语言:English
主题:
Consumer behavior.
Decision making.