Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research V. 46, 1-6 (2009).
1. Verfasser: Hedgcock, William
Format: Artikel
Sprache:English
Schlagworte:
Consumer behavior.
Decision making.