Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 46, 1-6 (2009).
Yazar: Hedgcock, William
Materyal Türü: Makale
Dil:English
Konular:
Consumer behavior.
Decision making.