Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 46, 1-6 (2009).
Huvudupphovsman: Hedgcock, William
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer behavior.
Decision making.