Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Bibliografski detalji
Izdano u:Journal of marketing research V. 46, 1-6 (2009).
Glavni autor: Hedgcock, William
Format: Članak
Jezik:English
Teme:
Consumer behavior.
Decision making.