Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Hedgcock, William
Format: Article
Sprog:English
Fag:
Consumer behavior.
Decision making.