Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

গ্রন্থ-পঞ্জীর বিবরন
প্রকাশিত:Journal of marketing research V. 46, 1-6 (2009).
প্রধান লেখক: Hedgcock, William
বিন্যাস: প্রবন্ধ
ভাষা:English
বিষয়গুলি:
Consumer behavior.
Decision making.