Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Bibliografske podrobnosti
izdano v:Journal of marketing research V. 46, 1-6 (2009).
Glavni avtor: Hedgcock, William
Format: Article
Jezik:English
Teme:
Consumer behavior.
Decision making.