Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

書誌詳細
出版年:Journal of marketing research V. 46, 1-6 (2009).
第一著者: Hedgcock, William
フォーマット: 論文
言語:English
主題:
Consumer behavior.
Decision making.