Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

מידע ביבליוגרפי
הוצא לאור ב:Journal of marketing research V. 46, 1-6 (2009).
מחבר ראשי: Hedgcock, William
פורמט: Article
שפה:English
נושאים:
Consumer behavior.
Decision making.