Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 46, 1-6 (2009).
Autor Principal: Hedgcock, William
Formato: Artigo
Idioma:English
Subjects:
Consumer behavior.
Decision making.