Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Hedgcock, William
Format: Article
Idioma:English
Matèries:
Consumer behavior.
Decision making.